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Hello there Farmboy!

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Cover Letter

Download/view/print the cover letter and resumé as a pdf.

I found your posting for a graphic artist/designer entirely by chance. I was looking at inspirational designers, and stumbled upon Christy Nyiri who designed the Farmboy website. Curious about the project, I found your website and the posting for this position. I am truly excited to apply for this position.

I believe that I would be a good fit for this position and on your team. I am an artist and designer whose practice is at the intersection of those two fields; a look through my portfolio would best explain my approach and critical thinking. My portfolio also indicates my experience working with environmental and public spaces, dealing with contractors, and the ability to create professional larger scale graphic art. For me, concept and process are just as important as a well executed and crafted final product.

My education background also highlights my fit for this position. I have a Bachelor’s of Design in Visual Communications, and a Master’s of Art in Environmental Art. The latter deals with art in the context of physical spaces such as parks, galleries, hospitals, landscapes, etc..

I believe, too, that my teaching experience gives me the communication skills to communicate effectively in a clear, professional, and nonjudgmental manner, in verbally, visually, and in writing. Together, my teaching and personal art/design practice also indicates my ability to self organize, multitask, and work on schedule with deadlines.

I have exceptional technical skills in both graphic design, image-making, and production, and I believe that I would be an asset in turning ideas into visual reality. I especially enjoy working in collaborative environments with other artists; combining perspectives, process, and technical skills to create work that is critical, thought-provoking, and well produced.

Again, I am truly excited about this position and I hope that you too will think that I am a good fit and potential candidate for this position.

Thank you for your time and attention and I hope to hear from you soon.


Gabriel Wong
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Aalto University (Finland)
Masters of Art in Environmental Art, with an exchange program at École de Recherche Graphique (Bruxelles)

University of Alberta (Canada)
Bachelor of Design in Visual Communication
Minor in Computing Science


2012 – Present
Gabe Wong Design, Principle Designer

  • Produced a wide variety of work, such as branding, websites, installation and public art, and developed a holistic perspective on the design process.
  • Learned effective project management skills, such as scheduling, estimating and procurement, building client/contractor relationships, and risk assessment.
    Worked mainly with arts and culture organizations, where I established my name in the community and worked with larger clients such as the Edmonton Fringe Festival, the largest in North America.
  • Worked with international clients such as Aalto University’s Visual Culture, Curating, and Contemporary Art Program.
  • Developed a thorough knowledge of printing processes, from paper sourcing to finishing. Also learned how to create and adapt websites with HTML, CSS, and WordPress.
  • Created award-winning work that was also accessible.
  • Effectively managed myself, clients and teams, and developed and maintained ongoing client relationships.
  • Integrated art and design practices, through a wide-ranging and multidisciplinary approach, such as through art shows and product making.

Simon Fraser University Teaching and Learning Centre, Media Designer

  • Rebranded the centre to reflect the diverse and dynamic nature of teaching within SFU brand guidelines.
  • Navigated the bureaucracy and politics of the centre to create a brand, and designs, that satisfied everyone.
  • Improved the production workflow by providing direct support while still informing my superiors of the work done.
  • Worked quickly, reliably and effectively through problem- solving and clear communication.
  • Was also known for bringing a positive and helpful attitude every day.

2017 – PRESENT
Emily Carr University of Art and Design, CS Instructor, Various Courses

  • Taught Design Fundamentals for Interactive Design, Layout and Business of Design for Graphic Design.
  • Developed engaging curriculums based on required learning outcomes using hands-on learning, formal lectures, and with plenty of additional resources.
  • Developed meaningful relationships with students through empathy and one on one discussions. Student reviews were overall positive.

2008 – 2012
University of Alberta, Department of Design, Digital Image Making Instructor

  • Refined the curriculum over five years.
  • Collaborated with other departments, such as creative writing and music, for class projects to expand student perspectives.

2007 – 2008
University of Alberta Students’ Union, Senior Designer

  • Managed two junior staff, delegating tasks and projects to further larger art direction goals.
  • Rebranded the Students Union and subsidiary departments.
  • Worked with all parts of the Students Union, including the marketing team, to develop a communication strategy.

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Publication, Presentations & Conferences

2018 – The Creative Syllabus, Journal of Canadian Association of Curriculum Studies
2017 – Reclaiming Writing Workshop, Sketching in Practice Conference, Vancouver
2017 – Transmedia in the Classroom, Educational Technology Users Group Conference, Kelowna
2016 – 3Ds of Educational Media, EdMedia Conference, Vancouver
2016 – Maker Fair, Festival of Learning Conference
2012 – “On Design With Gabe Wong”, University of Alberta Student Design Association

Commissions & Projects

2013 – Fort Mcmurray Airport Installation
2012 – AGA BMO World of Creativity Installation
2012 – Edmonton Arts Council Eaux Claire Transit Centre
2011 – Edmonton Arts Council Lewis Farms and Meadows Transit Centres


2012 – American Illustration 31 Selected Category
2011 – Communication Arts Illustration Award of Excellence
2011 – The Tote Bag | Laurence King Publishing Ltd.

Exhibitions & Presentations

2015-2017 – One of a Kind Show, Toronto
2015 – Happily Every After, Kaapeli, Helsinki
2011 – “Where Are We Going?” Poster Show, Latitude 53, Edmonton

Select Client List

Aalto University (ViCCA Program) , Alberta Treasury Branches (ATB), Art Gallery of Alberta (AGA), Edmonton Arts Council (EAC), Fringe Theatre Adventures (FTA), Medicine River Wildlife Centre (MWRC), Mile Zero Dance (MZD), Responsible Hospitality Edmonton, South Asian Canadian Histories Association (SACHA), Simon Fraser University Teaching and Learning Centre & Document Solutions (SFU TLC, SFU DocSol)

[/column][/accordion_item][/accordion][/vc_column][/vc_row][vc_row no_margin=”true” padding_top=”0px” padding_bottom=”0px” bg_color=”#000000″ border=”none”][vc_column width=”1/1″][accordion][accordion_item title=”☛ contact me”]hello@gabewong.com
phone. (604) 674 0275[/accordion_item][/accordion][accordion][accordion_item title=”meadows transit station, illustration & public art”][column type = “one-half”]Meadows_IllustrationFull[/column][column type=”one-half” last=”true”]Meadows_Instatllation_
Installed on the outside of a transit station, this public art piece intends to create curiosity into the biodiversity of Alberta as passengers wait for their bus. The animals, all drawn on a system of a grid, creates consistency and abstracts the animals such that they are visually cohesive. The image is printed onto high-density laminate panel to outlast the temperature variation in Edmonton where -30° to +30° is common. This illustration was featured in the 2011 Communication Arts Illustration Annual.[/column][/accordion_item][/accordion][accordion][accordion_item title=”art gallery of alberta, interactive installation”][column type = “one-half”]Practice Play 2012 002Practice Play 2012 009aga_words[/column][column type=”one-half” last=”true”]Practice Play 2012 038Practice Play 2012 036
We are the dream-animals and the dream-people. Our world begins with you right here, right now. Start with a single letter, a shape, a colour . Add another, and then another. Put us together, take us apart, move us around. Find a pattern that tells a story.[line]This installation was made for the Art Gallery of Alberta’s BMO World of Creativity, in other words, the children’s room. This is probably one of my more challenging projects, as the room had to be safe and durable (as there is no provided supervision) but it also had to be entertaining. I now understand why playground design is its own specialized field.

For the room, I explored the creation of a culture through creating basic visual rules; everything must be built on a rigid grid sytem and the only colours that could be used were red, yellow, blue, black and white. It was an investigation on how a culture’s values are expressed in their visual language.

A sound floor (whose sounds could be changed), a cryptography mural and an origami table were made. Canadian writer Thomas Wharton was commissioned to write a short story for the cryptography wall and sound artist Mark Hannesson created the noises for the floor. The cryptography illustration was a 2012 American Illustration Selected pick. The end result looked very Mexican.
[/column][/accordion_item][/accordion][accordion][accordion_item title=”miscellaneous murals”][column type=”whole” last=”true”] wrkspc-atb-mohagany-ATB-colours-shade[/column][column type = “one-half” last=”true”]This mural was made for the Mahogany ATB Financial Branch in Calgary, Alberta, commissioned by Makespace in Edmonton. This mural is a simple representation of how a bank follows a person throughout their lives. From milestones such as starting a family to the mundane of playing with a dog.[/column]


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This image was to be made into a large cut tile installation for the Fort McMurry Airport. It is a 360° image which invites the viewer into a path that reveals the flora and fauna of the region. The tile colour and textures are from Wasau Tile.



[column type=”two-thirds”]STARTUPWALL1[/column]

[column type=”one-third” last=”true”]STARTUPWALL2This mural was made for Startup Edmonton. Simple hand drawn illustrations accompany inspirational/motivational quotes.[/column][/accordion_item][/accordion][accordion][accordion_item title=”colonie, graphic narrative”][column type=”one-third”]colonie_Print-2[/column][column type=”one-third”]colonie_Print-4[/column][column type=”one-third” last=”true”]colonie_Print-6[/column][column type=”one-third”]colonie_Print-7[/column][column type=”one-third”]colonie_Print-8[/column][column type=”one-third” last=”true”]colonie_Print-9[/column][column type=”one-third”]colonie_Print-10[/column][column type=”one-third”]colonie_Print-11[/column][column type=”one-third” last=”true”]colonie_Print-12
[/column][column type=”one-half”]Three things that I like: space travel, animist spirituality and things without words. I made a story about a child who has no memory of Earth having grown up in a space station where all is man made. In this story, the child eats a “souvenir” of Earth, along with a daily nutrition item (like a protien shake).[/column][column type=”one-half” last=”true”] The potato’s soul feels isolated in space. After it is eaten, the potato gives an idea of earth to the child and its purpose is fulfilled. I enjoy the imagery of a lone potato floating in space.[/column][/accordion_item][/accordion][accordion][accordion_item title=”visual grammar, graphic narrative”][column type = “one-third”]VisualGrammar1[/column][column type = “one-third”]VisualGrammar2[/column][column type=”one-third” last=”true”]VisualGrammar3[/column][column type = “one-third”]VisualGrammar4[/column][column type = “one-third”]VisualGrammar5[/column][column type=”one-third” last=”true”]VisualGrammar6[/column][column type = “one-third”]VisualGrammar7[/column][column type = “two-thirds” last=”true”]This graphic narrative is an idea that I wish to explore further. It’s not so much about a story but a system of grammar and language visualization. The frames of the image represent the verb tense of the elements (i.e. past,present future, conditional, etc.). and the colour indicates whether it is a verb or noun.

Although this system most likely has a English and French grammar bias, one could possibly use this system to develop their own grammar rules. One example would be to cast tense onto the noun, rather than the verb. One could say/write something like, “the past-person eats the past-apple (delicious), at the past-store”. Inefficient but possible. [/column][/accordion_item][/accordion][accordion][accordion_item title=”making connections, typeface design”][column type=”one-half”]mzdtypography_1[/column][column type=”one-half” last=”true” ] mzdconnections_postcard_2 [/column][column type=”one-half”]mzdconnections_postcard_1[/column][column type=”one-half” last=”true”]

The overall idea for this project was based on an idea that graphic design stems primarily from the written language, and ultimately to typography. Thus, a brand, campaign, and culture can be held entirely through a typeface which embodies its values and purposes (i.e. culture represented through calligraphy).The design of this typeface reflects an experimental yet human approach. Its design is based off human proportions, using the size of the head as a base unit. The proportions of the typeface informed the margins, leading, type scale and also offered a visual theme of undulating lines for the images.[/column]

[/accordion_item][/accordion][accordion][accordion_item title=”teurastamo, typography & poster”][column type=”one-third”]HelsinkiNightMarket_Print_MocKup[/column][column type=”two-thirds” last=”true”]HelsinkiNightMarket_SampleType_
Teurastamo is a food incubator/catalyst for food culture in Helsinki. Once a large butcher centre and abattoir, most of the buildings were converted into restaurant spaces and multi-use rooms. To further the use of the spaces into the evening, a night market was produced. The history of the space was central to the design. From a small directory of the original floor plan, a custom typeface was made from the original hand lettered sample. It was then taken into a bold weight and used on the poster. To highlight the type yet to also evoke the night, a simple use of type printed with high gloss varnish on black paper was used. Initially and in somewhat ironic fashion, the varnish was supposed to be glow in the dark ink, but because of the near-midnight sun in Helsinki at the time of the festival, it was discovered that it wouldn’t have worked.
[/column][/accordion_item][/accordion][accordion][accordion_item title=”mile zero dance, various printed materials”][column type=”one-fourth”]The work of Mile Zero is extremely diverse and experimental, focusing not only on dance but also in installation, sound and environment. However, for all of its experimentation, they remain accessible to the public. The tone of their yearly publication/program must have the same tone, a mix of refinement and curiosity, play and introspection.[/column][column type=”one-fourth”]MZD_BellyFolded[/column][column type=”one-fourth”]MZDPRogram-1[/column][column type=”one-fourth” last=”true”]MZDPRogram-2[/column]
[column type=”whole” last=”true”]MZD-ProgramLayout[/column]
[column type=”whole” last=”true”]MZDProgrammePressCMYK_Spreads-3[/column][/accordion_item][/accordion][accordion][accordion_item title=”educ 471, book”]

[column type=”one-third”]CreativeSyllabus-2-1[/column][column type=”one-third”]CreativeSyllabus-2-3[/column][column type=”one-third” last=”true”]CreativeSyllabus-2-5[/column][column type=”one-third”]CreativeSyllabus-2-13[/column][column type=”one-third”]CreativeSyllabus-2-7[/column][column type=”one-third” last=”true”]CreativeSyllabus-2-8[/column] [column type=”one-third”]CreativeSyllabus-2-10[/column][column type=”one-third”]CreativeSyllabus-2-9[/column][column type=”one-third” last=”true”] This small booklet was made as a preliminary textbook and course syllabus for an instructor at the Simon Fraser University (SFU). It attempts to create a more poetic approach to the course and subject matter by reinterpreting the course syllabus and textbook as an artifact/art piece of the course. By doing so, it reframes the course as an experience rather than a formal, lecture-based classroom with the same existing hierarchies of instructor and student. It attempts to create a more engaging experience which is how SFU approaches pedagogy and its relationships with the world.[/column]

[/accordion_item][/accordion][accordion][accordion_item title=”fringe theatre festivals, campaign”][column type=”one-third”]Fringeopolis27.5x39[/column][column type = “one-third”]Fringeopolis_typeFringeopolis_Balloon[/column][column type = “one-third” last=”true”]Fringeopolis_Buskericon_
Edmonton holds North America’s largest Fringe Theatre Festival by attendance; something that I find indicative of the experimental nature of the city. I was asked to do the highly visible campaign poster for a few years which was truly a great honour. From the poster, the elements of the system are broken apart and used on everything to tie the festival together. From the program to the signage, little is untouched by the yearly theme. For Fringeopolis, a custom typeface of futuristic buildings was made. A great use of the elements was when they were hand painted onto the ground to mark the many busker stations.[/column][line][column type=”one-third”]FWL11X17_PROOF[/column][column type=”one-third”]Fringe2012_11x17_print[/column][column type=”one-third” last=”true”]Other campaigns were “From Fringe with Love” which was inspired by old James Bond movies and the prevalence of one man shows in experimental theatre. “Village of the Fringed” used a custom typeface and built specifically on a radial grid.
[/column][/accordion_item][/accordion][accordion][accordion_item title=”sfu teaching and learning centre, rebrand”][column type=”one-third”]2016-12-08-BodyVoiceSpace-2 copy[/column][column type=”one-third”]2017-01-30-CPUTL copy[/column][column type=”one-third” last=”true”]2017-02-27-EMP copy[/column][column type=”one-third”]2017-02-22-RethinkingTeachingCover copy[/column][column type=”one-third”]2017-02-22-Symposium_Postcard_Cropmarks-1 copy[/column][column type=”one-third” last=”true”]TLC_PhotographyNotice copy[/column][column type=”one-fourth”]TLCentreCalendar_Spring-2017-5x8-vert-front[/column][column type=”one-fourth”]TLCentreCalendar_Spring-2017-5x8-vert-3[/column][column type=”one-half” last=”true”]How does one design a brand within a brand? How do you create a voice that is independent yet fits within a larger context? Such was the dilemma with Simon Fraser University’s Teaching and Learning Centre (TLC). Many departments made their own logo and rejected many of the branding guidelines provided by the university’s existing system. This was the initial problem with the TLC old brand, which looked disconnected from the university. My approach to the problem was to create a more strict brand guideline under the existing SFU guidelines but to also make it dynamic. This rebrand achieved that by using a responsive system of grids based on the document size and a four-square system of photographic images and flat icons/pictures. This system portrays the TLC’s diverse offerings of
programs, reports, and marketing materials consistently and dynamically.[/column][/accordion_item][/accordion][accordion][accordion_item title=”have a gameplan, campaign”][column type=”one-half”]HaveAGamePlanPoster [/column]

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This public service announcement was commissioned by Responsible Hospitality Edmonton to encourage safe practices when going out and having a night on the town. To inform the public of the important considerations to be taken when engaging in risky behaviour, a light-hearted approach was needed which also acknowledged the seriousness of the issue.

I approached this by referencing dystopian science fiction in pop culture, such as The Hunger Games, Battle Royale, and Ender’s Game and combining it with an aesthetic of 16-bit video games. A map and icons were created which described danger zones but also depicted the prescribed behaviour. The poster printing was a simple 2 –colour job with fluorescent inks. [/column]

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This website was made for Mile Zero Dance. As the season is planned well in advance, it made sense to turn the homepage into a calendar which displayed each event chronologically. Recurring events were made to be smaller, and other aspects, such as volunteering or studio rentals, were also included on the website in different coloured modules.[/column]



[column type = “two-fifths”]VICCA


[column type = “two-fifths”]VICCA-people



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This website was made for the Vicca Program, Visual Culture, Curating and Contemporary Art Program at Aalto University. It uses simple columns to display the information.

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[column type = “one-third”]MediaArts2[/column][column type = “one-third”]TheisPOster[/column][column type = “one-third” last=”true”]MeanwhilesMockyp[/column][column type = “one-third”]Cmon2016_MusicMoves-1[/column][column type = “one-third”]CreaticeMornings5x7Postcard[/column][column type=”one-third” last=”true”]reelingposter[/column][column type=”one-half”]Cmon2015_postcard_CLR[/column][column type=”one-half”  last=”true”]Making a poster is always a highlight. For me, posters are the extension of graphic design and image making into the public realm forming the visual identity of a place. It seems that every city has a different aesthetic and it subtly spreads itself by remaining passive in the background yet also active in space. Even global brands often adapt themselves to the look of place while maintaining its brand. It is like having to wear the same wardrobe differently when appearing to different people.[/column]

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[column type = “whole” last =”true”]calendarmockup_full[/column][column type=”one-half”]4_cards[/column][column type=”one-half” last=”true”]You would think that making your own product would offer you unlimited freedom and let you be your own best client, but in truth, the market as client is bigger then one may expect and paying for everything up front can be daunting. However, it is a great learning experience and offers a different perspective. As a designer, it is almost like having a superpower to be able to create something from the ground up and make it look professional, with almost total autonomy.[/column][line][column type=”two-thirds”]andimalillustr[/column][column type=”one-third” last=”true”]The images of the animals in these products are all initially drawn using grid system, much like those in the Meadows mural and the AGA project. I let myself be a little more adventurous and played with angles that are outside 45° and 90°. The ferret image was a 2012 American Illustration Selected pick.[/column]

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