phone. (780) 803 2591

How does one design a brand within a brand? How do you create a voice that is independent yet fits within a larger context? Such was the dilemma with Simon Fraser University’s Teaching and Learning Centre (TLC). Many departments made their own logo and rejected many of the branding guidelines provided by the university’s existing system. This was the initial problem with the TLC old brand, which looked disconnected from the university. My approach to the problem was to create a more strict brand guideline under the existing SFU guidelines but to also make it dynamic. This rebrand achieved that by using a responsive system of grids based on the document size and a four-square system of photographic images and flat icons/pictures. This system portrays the TLC’s diverse offerings of programs, reports, and marketing materials consistently and dynamically.



The overall idea for this project was based on an idea that graphic design stems primarily from the written language, and ultimately to typography. Thus, a brand, campaign, and culture can be held entirely through a typeface which embodies its values and purposes (i.e. culture represented through calligraphy).The design of this typeface reflects an experimental yet human approach. Its design is based off human proportions, using the size of the head as a base unit. The proportions of the typeface informed the margins, leading, type scale and also offered a visual theme of undulating lines for the images.

Teurastamo is a food incubator/catalyst for food culture in Helsinki. Once a large butcher centre and abattoir, most of the buildings were converted into restaurant spaces and multi-use rooms. To further the use of the spaces into the evening, a night market was produced. The history of the space was central to the design. From a small directory of the original floor plan, a custom typeface was made from the original hand lettered sample. It was then taken into a bold weight and used on the poster. To highlight the type yet to also evoke the night, a simple use of type printed with high gloss varnish on black paper was used. Initially and in somewhat ironic fashion, the varnish was supposed to be glow in the dark ink, but because of the near-midnight sun in Helsinki at the time of the festival, it was discovered that it wouldn’t have worked.






This public service announcement was commissioned by Responsible Hospitality Edmonton to encourage safe practices when going out and having a night on the town. To inform the public of the important considerations to be taken when engaging in risky behaviour, a light-hearted approach was needed which also acknowledged the seriousness of the issue.

I approached this by referencing dystopian science fiction in pop culture, such as The Hunger Games, Battle Royale, and Ender’s Game and combining it with an aesthetic of 16-bit video games. A map and icons were created which described danger zones but also depicted the prescribed behaviour. The poster printing was a simple 2 –colour job with fluorescent inks. 




This website was made for Mile Zero Dance. As the season is planned well in advance, it made sense to turn the homepage into a calendar which displayed each event chronologically. Recurring events were made to be smaller, and other aspects, such as volunteering or studio rentals, were also included on the website in different coloured modules.






This website was made for the Vicca Program, Visual Culture, Curating and Contemporary Art Program at Aalto University. It uses simple columns to display the information.

Making a poster is always a highlight. For me, posters are the extension of graphic design and image making into the public realm forming the visual identity of a place. It seems that every city has a different aesthetic and it subtly spreads itself by remaining passive in the background yet also active in space. Even global brands often adapt themselves to the look of place while maintaining its brand. It is like having to wear the same wardrobe differently when appearing to different people.

Installed on the outside of a transit station, this public art piece intends to create curiosity into the biodiversity of Alberta as passengers wait for their bus. The animals, all drawn on a system of a grid, creates consistency and abstracts the animals such that they are visually cohesive. The image is printed onto high-density laminate panel to outlast the temperature variation in Edmonton where -30° to +30° is common. This illustration was featured in the 2011 Communication Arts Illustration Annual.

Practice Play 2012 002Practice Play 2012 009aga_words
Practice Play 2012 038Practice Play 2012 036
We are the dream-animals and the dream-people. Our world begins with you right here, right now. Start with a single letter, a shape, a colour . Add another, and then another. Put us together, take us apart, move us around. Find a pattern that tells a story.
This installation was made for the Art Gallery of Alberta’s BMO World of Creativity, in other words, the children’s room. This is probably one of my more challenging projects, as the room had to be safe and durable (as there is no provided supervision) but it also had to be entertaining. I now understand why playground design is its own specialized field.

For the room, I explored the creation of a culture through creating basic visual rules; everything must be built on a rigid grid sytem and the only colours that could be used were red, yellow, blue, black and white. It was an investigation on how a culture’s values are expressed in their visual language.

A sound floor (whose sounds could be changed), a cryptography mural and an origami table were made. Canadian writer Thomas Wharton was commissioned to write a short story for the cryptography wall and sound artist Mark Hannesson created the noises for the floor. The cryptography illustration was a 2012 American Illustration Selected pick. The end result looked very Mexican.


This mural was made for the Mahogany ATB Financial Branch in Calgary, Alberta, commissioned by Makespace in Edmonton. This mural is a simple representation of how a bank follows a person throughout their lives. From milestones such as starting a family to the mundane of playing with a dog.


This image was to be made into a large cut tile installation for the Fort McMurry Airport. It is a 360° image which invites the viewer into a path that reveals the flora and fauna of the region. The tile colour and textures are from Wasau Tile.


This graphic narrative is an idea that I wish to explore further. It’s not so much about a story but a system of grammar and language visualization. The frames of the image represent the verb tense of the elements (i.e. past,present future, conditional, etc.). and the colour indicates whether it is a verb or noun.

Although this system most likely has a English and French grammar bias, one could possibly use this system to develop their own grammar rules. One example would be to cast tense onto the noun, rather than the verb. One could say/write something like, “the past-person eats the past-apple (delicious), at the past-store”. Inefficient but possible.